Even if a channel is a good fit with the product and certain customer segments may use it, it should be rejected if it is not a good fit with the firm's overall strategy.

Question

Quizplus · Accepted Answer

This statement is true. A channel that does not align with the firm's overall strategy, goals or objectives should be rejected as it would not contribute to the overall success of the business. It is important to consider how each channel fits into the larger picture of the company's strategic plan.

Even If a Channel Is a Good Fit with the Product