A value chain is a supply chain, but its emphasis in on examining how value
A) is perceived by the customer.
B) is created or destroyed by a channel member.
C) is compared to the competition.
D) can be added at the point of purchase.
E) can be added during the product development phase.

Question

Quizplus · Accepted Answer

A value chain focuses on how value is created or destroyed by each member of the channel, analyzing each step in the process to enhance value creation.

A Value Chain Is a Supply Chain, but Its Emphasis