The model used most successfully for mass sales messages is the AIDA approach: attention, information, action, and description.
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Q1: Internal and external persuasive messages contain many
Q3: Your colleagues and customers will be more
Q12: Internal persuasive messages tend to be less
Q12: When the statements in a message contain
Q13: Compared to you-voice, we-voice is more effective
Q14: Reciprocation is a principle of influence whereby
Q17: Authority is a principle of influence whereby
Q19: In internal persuasive messages, expressing confidence in
Q20: Scarcity is a principle of influence whereby
Q21: _ is a principle of influence whereby
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