Teresa is developing an account planning matrix.The two factors she uses to divide her accounts are:
A)Account potential and Competitive strength.
B)Basic control units and Secondary control units.
C)Market potential and industry potential.
D)Sales territory and company territory

Question

Quizplus · Accepted Answer

Account potential and competitive strength are commonly used factors to divide accounts in an account planning matrix. Account potential refers to the level of business that can be generated from a particular account and competitive strength refers to the ability of the account to compete in the market. By using these two factors, Teresa can identify the most valuable accounts and formulate strategies to effectively manage them. B, C, and D are not commonly used factors in an account planning matrix.

Teresa Is Developing an Account Planning Matrix