One method of categorizing consumers refers to a large group of older men (called Rugged Traditionalists) who believe in the traditional, old-school gender roles. The Rugged Traditionalist is described in terms of how which of the following influences affect his consumer decision making?
A)psychological
B)individual
C)social
D)cultural

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The Answer of One method of categorizing consumers refers to a large group of older men (called Rugged Traditionalists) who believe in the traditional, old-school gender roles. The Rugged Traditionalist is described in terms of how which of the following influences affect his consumer decision making?
A)psychological
B)individual
C)social
D)cultural

One Method of Categorizing Consumers Refers to a Large Group