Which of the following is NOT an example of an individual factor that affects the decision-making process for consumers?
A)gender
B)age
C)reference groups
D)lifestyles

Question

Quizplus · Accepted Answer

Reference groups are not an individual factor as they refer to groups of people who influence the behavior of the individual. The other options (gender, age, lifestyles) are individual factors that can affect a consumer's decision-making process.

Which of the Following Is NOT an Example of an Individual