An organization believes that it exists not only to satisfy customer wants and needs and meet organizational objectives, but also to preserve individuals' and society's long-term best interests. What type of orientation does the organization have?
A)sales orientation
B)market orientation
C)ethical business mission orientation
D)societal orientation

Question

Quizplus · Accepted Answer

The organization has a societal orientation because it takes into account the long-term best interests of individuals and society as a whole, in addition to satisfying customer wants and meeting organizational objectives. A market orientation is focused on satisfying customer wants and needs, while a sales orientation is focused on maximizing sales. An ethical business mission orientation is focused on promoting ethical behavior in the business, but it may not necessarily consider the long-term best interests of society.

An Organization Believes That It Exists Not Only to Satisfy