Which of the following strategies are put into place by a company that has a market orientation?
A)integration of all the activities of the firm to satisfy customer wants
B)focus on company needs and wants
C)differentiation of the firm's products from other firms' products
D)sales growth fuelled through the application of aggressive sales techniques

Question

Quizplus · Accepted Answer

A market orientation is characterized by a focus on identifying and satisfying the needs and wants of customers. Integration of all activities of the firm is a key strategy in achieving this goal, as it enables the company to better understand and respond to customer needs. Focus on the company's own needs and wants (B) is a characteristic of a production orientation, while differentiation of products (C) is a possible strategy in any orientation, but does not necessarily indicate a market orientation. Sales growth fueled through aggressive sales techniques (D) is more typical of a sales orientation, which prioritizes selling over understanding customer needs.

Which of the Following Strategies Are Put into Place by a Company