Which of the following is a product pricing strategy of grouping two or more related products together and pricing them as a single product?
A) even pricing
B) co-pricing
C) penetration
D) bundling

Question

Quizplus · Accepted Answer

Bundling is the product pricing strategy of grouping two or more related products together and pricing them as a single product. Even pricing is the strategy of ending prices in even numbers to make them more attractive, while co-pricing refers to pricing two or more complementary products together. Penetration pricing involves setting low prices to gain market share.

Which of the Following Is a Product Pricing Strategy of Grouping