Which of the following are the two main new-product pricing strategies?
A) targeted return pricing and profit maximization pricing
B) value pricing and cost-plus pricing
C) price skimming and penetration pricing
D) psychological pricing and physiological pricing

Question

Quizplus · Accepted Answer

The two main new-product pricing strategies are price skimming and penetration pricing. Price skimming involves setting a high price for a new product to maximize profit in the short term, while penetration pricing involves setting a low price for a new product to attract customers and gain market share. Value pricing and cost-plus pricing are not specific to new products, while targeted return pricing and profit maximization pricing are not commonly used as new-product pricing strategies. Psychological pricing and physiological pricing are not recognized pricing strategies.

Which of the Following Are the Two Main New-Product Pricing