In the context of pay-per-click models,inflating the revenue to a host or increasing costs for the advertiser by repeatedly clicking on a link is called ________ fraud.
A) link
B) affiliate
C) click
D) conversion
E) disintermediation

Question

Quizplus · Accepted Answer

Click fraud involves repeatedly clicking on a pay-per-click advertisement to inflate revenue for the host or increase costs for the advertiser. Link fraud involves manipulating the appearance of a hyperlink or using misleading text to deceive users into clicking on the link. Affiliate fraud involves creating fraudulent transactions to earn commission as an affiliate marketer. Conversion fraud involves falsely indicating that a conversion (such as a purchase or signup) has occurred. Disintermediation is not related to fraudulent activity in pay-per-click models.

In the Context of Pay-Per-Click Models,inflating the Revenue to a Host