If a company's Web site is in the sponsored list of a search engine,the search engine receives revenue on a ________ basis.
A) pay-per-click
B) pay-per-sale
C) click-through
D) pay-per-conversion
E) click-per-visit

Question

Quizplus · Accepted Answer

When a company's Web site is listed in the sponsored list of a search engine, the search engine receives revenue on a pay-per-click basis, meaning they get paid each time someone clicks on the company's listing. Pay-per-sale refers to getting paid only when a sale is made, click-through and click-per-visit are not commonly used payment models, and pay-per-conversion is a vague term that can refer to different types of actions beyond just clicking on a listing.

If a Company's Web Site Is in the Sponsored List