Lower-level needs such as hunger and thirst are important to marketers because these needs:
A)are the hardest to satisfy.
B)are an ongoing source of motivation for most consumer purchase behavior.
C)require marketers to invest heavily on promotional activities.
D)offer marketers a basis for differentiating their products.
E)are the source for most market development and assimilation strategies.

Question

Quizplus · Accepted Answer

Lower-level needs such as hunger and thirst are ongoing sources of motivation for most consumer purchase behavior. Therefore, marketers need to understand and target these needs to influence consumer behavior.

Lower-Level Needs Such as Hunger and Thirst Are Important to Marketers