Robert, an automobile engineer, detects a strange noise emanating from the engine of his car. As he is an expert mechanic, he diagnosed that the car required a new fan belt. Which of the following stages of the consumer decision-making process is represented in this scenario?
A)External search
B)Post purchase evaluation
C)Problem recognition
D)Purchase decision
E)Alternative evaluation

Question

Quizplus · Accepted Answer

The scenario represents the problem recognition stage, as Robert has identified a problem or need (the strange noise) that requires a solution (a new fan belt).

Robert, an Automobile Engineer, Detects a Strange Noise Emanating from the Engine