_____ is the extent to which a recipient sees a source as having relevant knowledge, skill, or experience and trusts the source to give unbiased, objective information.
A)Source attractiveness
B)Source popularity
C)Source credibility
D)Source power
E)Source identification

Question

Quizplus · Accepted Answer

Source credibility refers to the extent to which a recipient sees a source as having relevant knowledge, skill, or experience and trusts the source to give unbiased, objective information. Factors that contribute to source credibility include perceived expertise, trustworthiness, and objectivity. Source attractiveness and popularity relate to the personality or physical appeal of the source, while source power refers to the ability of the source to control rewards or punishments. Source identification pertains to the extent to which a recipient feels a close connection or similarity with the source.

_____ Is the Extent to Which a Recipient Sees a Source