Marketers typically select spokespeople whose traits will maximize their message influence. According to Herbert Kelman, the three categories of source attributes that should be considered during the selection process are:
A)power, image, and knowledge.
B)credibility, attractiveness, and power.
C)knowledge, fee, and differentiability.
D)consistency, credibility, and continuity.
E)credibility, reputation, and individuality.

Question

Quizplus · Accepted Answer

According to Herbert Kelman, the three categories of source attributes that should be considered during the selection process are credibility, attractiveness, and power. These attributes are crucial in maximizing the message influence of the spokesperson. Credibility refers to the expertise, trustworthiness, and believability of the spokesperson. Attractiveness refers to the likability and similarity of the spokesperson, while power refers to the perceived control and dominance of the spokesperson. Therefore, option B, which includes credibility, attractiveness, and power, is the best choice.

Marketers Typically Select Spokespeople Whose Traits Will Maximize Their Message