Marketers typically select spokespeople whose traits will maximize their message influence. According to Herbert Kelman, the three categories of source attributes that should be considered during the selection process are:
A) power, image, and knowledge.
B) credibility, attractiveness, and power.
C) knowledge, fee, and differentiability.
D) consistency, credibility, and continuity.
E) credibility, reputation, and individuality.
Correct Answer:
Verified
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