When deciding on the visual portion of a print ad, an advertiser must determine:
A)the identification marks to be included.
B)the requirement for a needledrop.
C)the content in the body copy.
D)the length of the ad copy.
E)the headline of the copy.

Question

Quizplus · Accepted Answer

The visual portion of a print ad includes identification marks, such as logos or brand symbols, which help in brand recognition and recall.

When Deciding on the Visual Portion of a Print Ad