A Print Ad for Apple Cider Vinegar Diet Used the Headline

A print ad for Apple Cider Vinegar Diet used the headline, "Maybe Eve was on to something." This is an example of a(n) :

A) direct headline.
B) indirect headline.
C) subhead.
D) jingle.
E) noisE.The above scenario is an example of an indirect headline.Indirect headlines are not straightforward about identifying the product or service or getting to the point.But they are often more effective at attracting readers' attention and interest because they provoke curiosity and lure readers into the body copy to learn an answer or get an explanation.