Timber Co. sells all-weather gear. For its advertising campaign, the company develops an imaginary place called Timber City, which is a Utopian setting of extraordinary landscapes and crystal-clear lakes. Which of the following execution styles is illustrated in Timber's ads?
A)Imagery
B)Demonstration
C)Slice-of-life
D)Animation
E)Comparison

Question

Quizplus · Accepted Answer

The execution style illustrated in Timber's ads is imagery, as they have created an imaginary place (Timber City) with extraordinary landscapes and crystal-clear lakes. This execution style focuses on creating a visual image that sticks with the audience and helps them remember the product or brand being advertised.

Timber Co Sells All-Weather Gear