_____ are used in the execution of ads that involve creating a central character that can deliver the advertising message and with whom the product or service can be identified.
A)Demonstrations
B)Testimonials
C)Personality symbols
D)Fantasies
E)Slices-of-life situations

Question

Quizplus · Accepted Answer

Personality symbols are characters that are created to represent the product or service being advertised. They are often used to create a personality for the brand and to make it more relatable to consumers. Examples include Tony the Tiger for Frosted Flakes and the Geico gecko.

_____ Are Used in the Execution of Ads That Involve