Which of the following statements is true of the use of slice-of-life executions?
A)Slice-of-life executions are very inefficient in business-to-business advertising.
B)To be effective, a slice-of-life execution should avoid mimicking real life because its primary purpose is to rise above the clutter.
C)Slice-of-life executions work well only for consumer products with perceived homogenous qualities.
D)Many advertisers like slice-of-life executions because they feel they are an effective way to present a situation to which consumers can relate.
E)Slice-of-life or problem/solution execution approaches are limited to the advertising of services.

Question

Quizplus · Accepted Answer

Many advertisers like slice-of-life executions because they feel they are an effective way to present a situation to which consumers can relate. This allows them to create a connection with the audience and make the product more memorable. Slice-of-life executions can be effective for both consumer and business-to-business advertising and can mimic real life if done well. They work best for products or services that solve a problem or fulfill a need. Therefore, option D is the correct answer. Options A, B, C, and E are incorrect statements.

Which of the Following Statements Is True of the Use