An advertising execution technique that relies on a straightforward presentation of information about a product or service is called a(n):
A)factual message.
B)demonstration.
C)testimonial.
D)dramatization.
E)animation of key benefits approach.

Question

Quizplus · Accepted Answer

A factual message relies on presenting straightforward information about a product or service, without any embellishments or creative elements. This approach is often used when the product or service being advertised is already well-known, and the goal is simply to remind consumers of its benefits or features. Factual messages can also be effective for products that are relatively simple or straightforward, and do not require a lot of explanation or demonstration.

An Advertising Execution Technique That Relies on a Straightforward Presentation