Advertisements that focus on the dominant attributes or characteristics of a product or service are making use of _____ appeals.
A)feature
B)news
C)price
D)product popularity
E)competitive advantage

Question

Quizplus · Accepted Answer

Feature appeals focus on the dominant attributes or characteristics of a product or service. They highlight what makes the product or service unique and stand out from competitors.

Advertisements That Focus on the Dominant Attributes or Characteristics of a Product