The content in an advertisement that emphasizes facts, learning, and the logic of persuasion makes use of a(n) _____ appeal.
A)emotional
B)informational
C)transformational
D)subliminal
E)irrational

Question

Quizplus · Accepted Answer

An informational appeal focuses on presenting factual information, statistics and evidence to support the product or service being advertised. This type of appeal is meant to inform and educate the consumer rather than appealing to their emotions.

The Content in an Advertisement That Emphasizes Facts, Learning, and the Logic