Purchase, intent, and frequency-of-purchase criteria are a part of _____ used in posttesting of broadcast commercials.
A)tracking studies
B)persuasive measures
C)alpha activity
D)beta activity
E)portfolio analysis

Question

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The Answer of Purchase, intent, and frequency-of-purchase criteria are a part of _____ used in posttesting of broadcast commercials.
A)tracking studies
B)persuasive measures
C)alpha activity
D)beta activity
E)portfolio analysis

Purchase, Intent, and Frequency-Of-Purchase Criteria Are a Part of _____