The three recognition scores generated by GfK Starch Ad Readership Reports are:
A)noting, brand-associated, and read-most.
B)comprehension, retention, and response.
C)noting, comprehension, and seen-associated.
D)readers per dollar, cost ratios, and CPMs.
E)recognition, retention, and comprehension.

Question

Quizplus · Accepted Answer

The GfK Starch Ad Readership Reports measure the effectiveness of print advertisements using three recognition scores: noting, brand-associated, and read-most. These scores assess how well an ad captures attention, associates with the brand, and is read by the audience.

The Three Recognition Scores Generated by GfK Starch Ad Readership