The _____ is a technique of posttesting employed in the broadcasting industry for measuring advertising effectiveness.
A)Starch recognition method
B)Burke Day-After Recall test
C)concept test
D)consumer jury
E)split-run test

Question

Quizplus · Accepted Answer

The Burke Day-After Recall test is a technique of posttesting used in the broadcasting industry to measure advertising effectiveness. The Starch recognition method is a print media technique, the concept test is used for product development, the consumer jury is a method for evaluating products, and the split-run test is a technique for testing different versions of an ad.

The _____ Is a Technique of Posttesting Employed in the Broadcasting