A "Split-Run" Privilege Offered by Some Print Media Allows

A "split-run" privilege offered by some print media allows:

A) half of an advertisement to be placed in the upper left hand corner of a page and the other half in the lower right hand corner.
B) half of an advertisement to be placed on one page and the other half on the page facing it.
C) an advertiser to put the same ad in two consecutive issues.
D) alternate copies of the same issue to carry different versions of a message.
E) an advertiser to buy 50 percent of the back cover position in one issuE.Complex methods of measuring effectiveness through inquiries may involve running split-run tests, in which variations of an ad appear in different copies of the same newspaper or magazine.