Samantha had not really thought much about who she would vote for in the election,but for the entire month before the election she constantly heard messages saying: "Vote for Don Green.He's the best person for the job." On election day,after voting for Don Green,she told her friends that she believed he truly was the best candidate.Based on the research into factors which influence persuasion,it appears that Samantha has been influenced MOST by
A) repetition of a message.
B) the presentation of a one-sided argument.
C) Don Green's expertise and credibility.
D) Don Green's trustworthiness and likeability.

Question

Quizplus · Accepted Answer

Samantha was influenced by the repetition of the message that "Vote for Don Green. He's the best person for the job." This is known as the mere-exposure effect, which states that people tend to develop a preference for things simply because they are familiar with them. The repeated message made Don Green familiar to Samantha, leading her to believe he was the best candidate.

Samantha Had Not Really Thought Much About Who She Would