Which of the following is NOT a major characteristic of successful persuasive communications that involve fear appeals? The negative consequences described
A) are very unpleasant
B) are associated with one's physical health
C) are likely to occur if one does not follow the advice
D) are avoidable if one follows the advice

Question

Quizplus · Accepted Answer

While fear appeals can be effective for promoting health behaviors, they do not necessarily have to focus on physical health consequences. Fear appeals can also be used to persuade people to take action on environmental or social issues.

Which of the Following Is NOT a Major Characteristic of Successful