Bernard is a marketing manager at Apex Inc.His team is developing a marketing strategy for launching a new product.Bernard knows that most groups suggest fewer and lower-quality ideas than do individuals thinking independently.So he asks his team members to write down their ideas independently and later,when the group meets,they share those ideas.Which of the following strategies is Bernard using in this case?
A) the Delphi technique
B) brainwriting
C) the GRIT model
D) circular logrolling

Question

Quizplus · Accepted Answer

Bernard is using brainwriting, a technique where individuals generate ideas independently and then share them with the group. This technique is known to increase the quantity and quality of ideas compared to traditional group brainstorming sessions. The Delphi technique involves a structured process of feedback and revision, the GRIT model involves persistence and gradual progress towards a goal, and circular logrolling involves a strategy of give-and-take negotiation in decision making. None of these are being used in this scenario.

Bernard Is a Marketing Manager at Apex Inc