Which of the following statements is true of true customer loyalty?
A) It exists when a consumer habitually buys a product without any particular preference for it.
B) It is not affected even if the loyalty is not returned by the marketer.
C) It can be generated by creating high switching costs.
D) It involves the feeling of attachment between a firm and its customer.

Question

Quizplus · Accepted Answer

True customer loyalty involves the feeling of attachment between a firm and its customer. Option A is incorrect as habitual buying does not necessarily imply loyalty. Option B is incorrect as loyalty is a two-way street and can be affected by the actions of both the marketer and the customer. Option C is incorrect as creating high switching costs may lead to customer retention, but not necessarily loyalty.

Which of the Following Statements Is True of True Customer