Which of the following characteristics of relationship quality represents the understanding between a consumer and a firm?
A) Communication
B) Competence
C) Personalization
D) Equity

Question

Quizplus · Accepted Answer

Communication is key to understanding between a consumer and a firm as it involves the exchange of information, ensuring both parties are on the same page regarding expectations, needs, and feedback.

Which of the Following Characteristics of Relationship Quality Represents the Understanding