Which of the following is true of quality perceptions?
A) Consumers' perception that higher prices mean higher quality can alter because of other variables.
B) Consumers are sensitive to the positive role of price when a purchase is imminent.
C) Consumers' perception that higher prices mean higher quality does not alter because of other variables.
D) Consumers are sensitive to the negative role of price when a purchase is in distant future.

Question

Quizplus · Accepted Answer

Consumers' perception that higher prices mean higher quality can be influenced by other variables such as brand reputation or product attributes. Therefore, it may not always hold true, and consumers may not always associate higher prices with higher quality.

Which of the Following Is True of Quality Perceptions