Which of the following is true of the effect of the Internet on consumer search behavior?
A) Consumers no longer have the ability to control information flow efficiently, and they get mired in information overload.
B) The ability to control information flow increases consumers' ability to remember information that is gathered.
C) The search process has become less enjoyable for consumers.
D) The search process has become more expensive and less productive for consumers.

Question

Quizplus · Accepted Answer

The Internet has made it easier for consumers to control the flow of information they receive and search for what they need, resulting in an increase in their ability to remember the information they gather.

Note: A is incorrect as the Internet provides consumers with tools to filter and search more efficiently, reducing information overload. C and D are also incorrect as the Internet has made the search process more convenient and productive for consumers, allowing them to access a wider range of options and compare prices more easily.

Which of the Following Is True of the Effect of the Internet