Using personalized letters and email messages to deliver targeted messages to individual consumers or organizational purchasers would be classified as ________.
A) institutional advertising
B) direct marketing
C) product placement
D) guerrilla advertising
E) personal selling

Question

Quizplus · Accepted Answer

A)Direct marketing refers to direct communication other than personal sales contacts designed to stimulate a measurable response.
B)Direct marketing refers to direct communication other than personal sales contacts designed to stimulate a measurable response.
C)Direct marketing refers to direct communication other than personal sales contacts designed to stimulate a measurable response.
D)Direct marketing refers to direct communication other than personal sales contacts designed to stimulate a measurable response.
E)Direct marketing refers to direct communication other than personal sales contacts designed to stimulate a measurable response.

Using Personalized Letters and Email Messages to Deliver Targeted Messages