Advertising that seeks to create goodwill and to build a desired image for a company,rather than to promote specific products is termed as ________.
A) product advertising
B) institutional advertising
C) comparative advertising
D) bait and switch advertising
E) reminder advertising

Question

Quizplus · Accepted Answer

A)Institutional advertising refers to advertising that seeks to create goodwill and to build a desired image for a company, rather than to promote specific products.
B)Institutional advertising refers to advertising that seeks to create goodwill and to build a desired image for a company, rather than to promote specific products.
C)Institutional advertising refers to advertising that seeks to create goodwill and to build a desired image for a company, rather than to promote specific products.
D)Institutional advertising refers to advertising that seeks to create goodwill and to build a desired image for a company, rather than to promote specific products.
E)Institutional advertising refers to advertising that seeks to create goodwill and to build a desired image for a company, rather than to promote specific products.

Advertising That Seeks to Create Goodwill and to Build a Desired