Which of the following must be able to attract attention,break through a clutter,deliver the intended message,and aid comprehension and recall,while positively influencing brand attitudes and purchase intent?
A)Social media tactics.
B)Brand experience.
C)Brand persona.
D)Audience engagement.
E)None of these.

Question

Quizplus · Accepted Answer

Brand experience is the only option among the given choices that can attract attention, break through a clutter, deliver the intended message, aid comprehension and recall, positively influence brand attitudes, and purchase intent. Social media tactics, brand persona, and audience engagement are important, but they are not sufficient enough to address all the given criteria.

Which of the Following Must Be Able to Attract Attention,break