Which of the following questions is not useful when developing a persona focused on guiding social media tactics?
A)What social media channels are they actively using?
B)What is their social technographic category?
C)What type of social media user are they?
D)What kinds of products have they purchased in the past?
E)What are their favorite types of social content?

Question

Quizplus · Accepted Answer

While understanding a persona's purchasing habits may be useful for overall marketing strategy, it is not directly relevant to developing social media tactics. The other options all provide insight into how the persona uses social media and what type of content they are interested in, which are more directly related to social media strategy.

Which of the Following Questions Is Not Useful When Developing