The impressions that make up the data that marketers use to paint your social identity are also known as which of the following?
A)Digital identity.
B)Lifestream.
C)Social footprints.
D)Digital brand names.
E)Social impressions.

Question

Quizplus · Accepted Answer

The term commonly used to describe the data left behind by an individual’s online activity is social footprints. This includes information such as search queries, clicks, likes, posts, and comments which collectively create a digital trail of someone’s online behavior. Marketers use this information to build a picture of someone’s interests, behaviors, and preferences – also known as their social identity.

The Impressions That Make Up the Data That Marketers Use