What type of segmentation did General Mills use when it launched QueRicaVida.com as an online platform for single moms?
A)Geographic.
B)Demographic.
C)Psychographic.
D)Benefit.
E)Behavioral.

Name: What type of segmentation did General Mills use when it launched QueRicaVida.com as an online platform for single moms? A)Geographic. B)Demographic. C)Psychographic. D)Benefit. E)Behavioral.
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Question

Quizplus · Accepted Answer

General Mills used demographic segmentation by targeting single mothers as their audience for QueRicaVida.com.

What Type of Segmentation Did General Mills Use When It