Why are principles of operant conditioning useful in the development of promotional strategies?
A)The principles of operant conditioning explain the cognitive processes that mediate a consumer's response to advertising.
B)The principles of operant conditioning show that experiences with products provide reinforcements that affect future purchase behaviors.
C)The principles of operant conditioning explain why coupons and samples are unlikely to have any desirable effect on consumer behavior.
D)The principles of operant conditioning explain consumer behavior in both high and low involvement situations.
E)The principles of operant conditioning explains how the pairing of a neutral stimulus with a positive stimulus can produce an immediate desired response.

Question

Quizplus · Accepted Answer

The principles of operant conditioning suggest that behaviors that are reinforced are more likely to be repeated in the future. This is important in the development of promotional strategies because promotions can provide positive reinforcement to consumers, encouraging them to purchase a product again in the future. For example, offering a coupon or discount on a first purchase may encourage a consumer to try a product, and if they have a positive experience, they may be more likely to purchase the product again at full price in the future.

Why Are Principles of Operant Conditioning Useful in the Development