_____ is likely to occur when a point-of-purchase display for a new type of dental adhesive is teamed with a life-size portrait of the late Clint Eastwood,a man many people who are over 50 admire and want to emulate.
A)Classical conditioning
B)Psychological conditioning
C)Affective modeling
D)Reversal design
E)Cognitive conditioning

Question

Quizplus · Accepted Answer

Classical conditioning is likely to occur in this scenario as it involves associating a new product (dental adhesive) with a positive stimulus (admired figure Clint Eastwood) to elicit a favorable response from the target audience.

_____ Is Likely to Occur When a Point-Of-Purchase Display for a New