Although there is no single precise definition of consumer involvement,most conceptualizations of it focus on:
A)consumer wants
B)consumer motives
C)personal goals
D)personal relevance
E)communications integration

Question

Quizplus · Accepted Answer

Most conceptualizations of consumer involvement focus on personal relevance or the degree to which a product or service is related to the consumer's values, goals, or needs. It is more concerned with the personal relevance of the product, rather than consumer motivations, wants, personal goals, or communication integration.

Although There Is No Single Precise Definition of Consumer Involvement,most