Marketers trying to sell _____ will find the use of a catchy jingle or ad slogan to be most effective.
A)products characterized by a low-involvement response hierarchy
B)products characterized by high-involvement response hierarchy
C)consumer durables that require detailed information
D)services where differentiation is important
E)products to the business-to-business market

Question

Quizplus · Accepted Answer

Products characterized by a low-involvement response hierarchy are those that are routine, inexpensive, and require little thought or effort to purchase. Catchy jingles or ad slogans are effective in this case because they can quickly and easily grab the consumer's attention and create top-of-mind brand awareness. Examples of such products are fast food items, chewing gum, soft drinks, and snack foods.

Marketers Trying to Sell _____ Will Find the Use of a Catchy