Which of the following hierarchical response models views the receiver of a persuasive communication as a problem solver?
A)the AIDA model
B)the hierarchy of effects models
C)the innovation-adoption model
D)the information processing model
E)the 5-Ws model

Question

Quizplus · Accepted Answer

The information processing model views the receiver of a persuasive communication as a problem solver who actively processes information, evaluates it, and makes a decision based on their cognitive responses. This model proposes that a receiver's level of involvement with the product or service being advertised and their ability to process information are important factors in determining whether they will be persuaded by a message.

Which of the Following Hierarchical Response Models Views the Receiver