Which of the following response hierarchy models depicts consumers as going through the stages of awareness àinterest à evaluation à trial àadoption?
A)the AIDA model
B)the hierarchy of effects model
C)the innovation adoption model
D)the information processing model
E)the integrated information response model

Question

Quizplus · Accepted Answer

The innovation adoption model describes the process consumers go through from awareness to adoption, including interest, evaluation, trial, and adoption stages.

Which of the Following Response Hierarchy Models Depicts Consumers as Going