Imagine a personal computer manufacturer has developed a significant technological breakthrough that will make its computers easier to use for novices.The computer manufacturer will probably use which of the following types of appeals to announce the breakthrough?
A)favorable price appeal
B)emotional appeal
C)news appeal
D)popularity appeal
E)transformational appeal

Question

Quizplus · Accepted Answer

A news appeal would be the best option to announce a significant technological breakthrough as it emphasizes the newness and importance of the development, which can generate interest and excitement among potential customers. This type of appeal highlights the fact that the computer manufacturer is at the forefront of innovation and can be trusted to provide the latest and most advanced technology to its buyers. It would also be more likely to capture the attention of the media and result in favorable coverage for the company.

Imagine a Personal Computer Manufacturer Has Developed a Significant Technological