Which of the following statements about feature appeals is true?
A)Feature appeals tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.
B)Feature appeals are never used for technical and high-involvement products.
C)Feature appeals can be used for advertising a product but not a service.
D)Feature appeals never focus on attributes or benefits that are important to consumers.
E)All of the above statements about feature appeals are true.

Question

Quizplus · Accepted Answer

Feature appeals typically present a number of attributes and features that can be used by consumers to make a rational purchase decision. This is especially true for high-involvement products that require a lot of research and consideration before purchase. While feature appeals can be used for services as well as products, they are more commonly used for products. It is not true that feature appeals never focus on attributes or benefits that are important to consumers. In fact, the whole point of a feature appeal is to highlight the attributes that consumers will find most valuable.

Which of the Following Statements About Feature Appeals Is True