The ______ provides syndicated data on audience size and composition for approximately 100 publications as well as broadcast exposure and data for over 800 consumer products and services.
A)Simmons Market Research Bureau (SMRB)
B)Starch Readership Reports
C)Arbitron Ratings
D)Nielsen Media Index
E)Mediamark Ratings Index

Question

Quizplus · Accepted Answer

Simmons Market Research Bureau (SMRB) is the only option that provides data on both audience size and composition for publications as well as data on consumer products and services. Starch Readership Reports only provides data on print media, Arbitron Ratings only provides data on radio, Nielsen Media Index only provides data on television, and Mediamark Ratings Index only provides data on consumer products and services.

The ______ Provides Syndicated Data on Audience Size and Composition